It wasn’t very long ago when ordering beauty products or household goods online was considered strange. As e-commerce has evolved, so have the expectations of consumers to not only find but also order products online. As a result of this, more consumer packaged goods (CPG) companies are launching e-commerce initiatives, some for the very first time, to meet the expanding needs of their consumers.
The CPG and e-commerce industries have a unique and evolving relationship. While it may be several years until some CPG brands see online sales as a major contributor. The information and experience gained from having an e-commerce site has the potential to become invaluable. As CPG manufacturers look at their analytics and towards the future, it’s becoming more and more apparent that expanding their digital footprint into the world of e-commerce could be vital to the success of some CPG brands moving forward. Ultimately they, that are active in e-commerce, are the ones that determine the evolution of e-commerce.
